Yelp often filters reviews they think are spammy or fake.
If your business currently has 3 stars, for example, bumping a few 5-star reviews out of the filter and onto the main page could gain a full star or more. Many companies listed on Yelp have a number of positive reviews from real customers that are stuck in the filter. These reviews can be accessed at the bottom of the company page: Yelp uses an algorithm to hide (filter) reviews that it thinks are either inauthentic or just don't add value. When it comes to improving your Yelp rating, the first step should be checking the filter for positive reviews that are stuck, and therefore hold no standing in the overall score.
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